A marketing campaign that really POPS. In a world where people are subject to an overwhelming amount of advertising daily, lenticular promotional pieces have an incredible stopping power and boast an investment-to-return rate many times greater than that of traditional printed media.
From direct mailers and business cards to posters and signage; from magazine inserts and book covers to packaging and POP; from cups and magnets to clock faces and birthday cards — Nearly everything you need to print can be transformed with lenticular’s instant “WOW” factor.
The reason is simple. Seeing something move on a flat surface is an amazing way to grab attention. The effect is almost magical! Add this novelty to the fact that they are printed on a durable plastic material, and it becomes more of a keepsake than an advertisement.
With the growing popularity of 3D in films today, lenticular brings 3D effects to printing! Be prepared to blow some minds.
Modern lenticular printing has been around since the 1940s, with roots going back to the invention of the Stereoscope in the early 1800s. Some of the most well-known examples of lenticular printing are the prizes given in Cracker Jack boxes showing images such as a blinking eye. Modern examples include advertising graphics, like the kind often seen in airports. Originally used as novelty items, lenticular is now a powerful marketing tool.
Recent advances in lenticular printing technology have improved print quality and reduced costs, making lenticular an affordable option for advertising, direct-mail, and even fine art. Lenticular turns any printed piece into a captivating keep-sake.
A lenticular image is actually made from two or more images that are electronically sliced into narrow strips and re-assembled in alternating order. This is called interlacing.
This interlaced image is then printed (in reverse) on the back of a clear plastic sheet. The front of the sheet has many long, thin ridges running along the surface, which are actually lenses – as few as ten and as many as 200 per inch – called lenticules. These lenticules act as miniature magnifying glasses, magnifying only one set of the strips at a time (depending on the viewing angle) and effectively blocking out the other set(s). When the viewer moves, or if the picture is turned, a different set of strips is visible, and the printed image appears to change.
In the case of 3-D lenticular, the interlaced file is composed from a sequence of images of objects that appear to pass in front or behind each other. The stereoscopic effect is achieved because the lens shows a slightly different view to your right eye and your left eye, tricking your brain into seeing depth. This 3-D illusion can be used along with flipping, animation, or other effects for some truly spectacular imagery.
Lenticular is a fast-growing industry, with Custom-Lenticular.com at the forefront. Take a look at our portfolio to see some of the pieces we’ve created for clients over the years.
It’s time for show-and-tell. We have created custom lenticular pieces for a few of the biggest companies in the world (and also some of the smallest). Here are a few of our favorites.
In-store display for Love’s Travel Stops, incorporating 3D and “zoom” effects. These can be seen in over 50 locations around the country.
Wall decor for an upscale sushi restaurant in Washington DC. Our artists were able to create this 3D scene from a single photograph.
A lenticular poster comissioned by George Mason University to commemorate the Men’s Basketball Coach’s winning 2005–2006 season. The event was really special, and so was the poster.
A lenticular poster comissioned by Lafayette University to commemorate their 2004 Patriot League Championship.
A lenticular poster produced for the Monsters HD cable channel. We created a short animation using a series of illustrations.
A lenticular poster made for a junior hockey league on Long Island.
A lenticular direct mail piece created for a New York area real estate appraiser.
A collect-all-four set of lenticular pieces created for Coca-Cola and Food Lion supermarkets.
A set of lenticular trading cards created for Topps for the release of the 2007 Transformers movie.
A lenticular luggage tag created for Nickelodeon’s Nick Hotel. We were able to capture a short movie on a flat printed surface.
Lenticular security passes created for WWE’s WrestleMania 23. The WWE chose lenticular technology to thwart counterfeiters.
A lenticular Christmas ornament created as a fund-raiser for a local lacrosse team.
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